Antanagoge
Answering an unavoidable negative by placing a compensating positive beside it.
Antanagoge (Greek: 'a leading up against') is the figure of balancing a bad point with a good one instead of denying it. The speaker concedes the criticism and immediately sets an advantage against it, so the audience weighs a pair rather than a single fault.
It is the rhetorical engine of the proverb 'When life gives you lemons, make lemonade' and of most product disclaimers: 'It is not the cheapest, but it will outlast three of them.' The concession buys credibility; the counterweight does the persuading.
The figure differs from paromologia, which concedes a minor point to win a larger one, in that antanagoge does not dismiss the negative — it lets it stand and pays for it with something of equal or greater weight in the same breath.
Common mistake: offering a counterweight that answers a different objection. 'The software is slow, but our support team is friendly' invites the reader to notice that the reply does not touch the complaint.
“The house is small, but every window looks at the sea.”
Keep reading the glossary
Conceding a weaker point in order to strengthen the main one.
Ironically granting permission or conceding a point, so that the concession damages the opponent.
A grammatical balance of two opposed ideas — 'to be or not to be'.
An explicit definition, mid-argument, of a term the speaker will then rely on — narrowing the sense to prevent ambiguity.